Journal · August 13, 2026

How do you get your resume past an ATS?

An applicant tracking system does not reject you. Understanding what it actually does changes what you should fix.

An applicant tracking system does not score your resume and it does not reject you. It is a database. It stores applications and lets a recruiter search and filter them. People get missed for two mechanical reasons: the resume does not contain the words the recruiter is searching on, or the file is formatted in a way that causes the parser to file your experience into the wrong fields. Both are fixable in an afternoon, and neither requires gaming anything.

What does an applicant tracking system actually do?

It receives your application, parses the document into structured fields — name, contact details, employers, titles, dates, skills — and stores the result alongside the original file. A recruiter then searches that database the way you would search anything else: keywords, titles, locations, filters. Some systems offer a ranking feature. Most recruiters working a live role do not sit and read a ranked list; they run a search, open the ones that match, and work down. Your goal is to be in the set that comes back from the search, and to be legible in the ten seconds after that.

Why do qualified people never hear back?

Usually volume and speed rather than an algorithm. A posted role can draw hundreds of applications within days. The recruiter works the first credible set and fills the role. If you applied late, or your resume did not surface in the searches they ran, you are not rejected so much as never seen. The other common cause is a title mismatch: you have done the work, but your title at the previous company was internal jargon that nobody searches for.

What formatting actually breaks a parse?

In rough order of how often it causes damage:

  1. 01Multi-column layouts and text inside tables. The parser reads across, so your dates end up attached to the wrong employer.
  2. 02Contact details inside the header or footer. Many parsers do not read those regions at all, so the file arrives with no email address.
  3. 03Text baked into an image or a graphic, including skill bars and icon rows. It is invisible to a parser and to a search.
  4. 04Invented section headings. "Where I have made an impact" does not map to anything. "Experience" does.
  5. 05A PDF exported as a scan or an image rather than as text. If you cannot select the text in the file, neither can the system.

A single-column document with standard headings, real selectable text, and your contact details in the body is not a boring resume. It is a readable one.

Which words should be on your resume?

The ones in the job description you are applying to, where they are honestly true of you. That is not keyword stuffing — it is answering in the same language the question was asked in. Two specifics matter more than people expect. Put the recognisable version of your title next to the internal one, so "Growth Lead, internally Marketing Owner" is findable either way. And spell out both forms of anything abbreviated, because a recruiter may search either: search engine optimisation and SEO, customer relationship management and CRM.

Is it true that most resumes are rejected before a human sees them?

This is the claim that drives most ATS anxiety, and the widely circulated figures for it do not trace back to a credible source. The mechanism people imagine — software reading your resume and issuing a rejection — is not how these systems are typically configured. Knockout questions do exist and are automated, usually on things like work authorisation, location or a required licence, and those you should answer carefully. But the ordinary reason a good resume goes nowhere is far less dramatic than a machine turning you down. It is that nobody ran a search that returned it.

Where does LinkedIn fit?

It is the other half of the same problem, and often the more valuable half. Recruiters source directly far more than most candidates assume, which means your profile is doing work while you sleep in a way that a submitted resume never does. Make the headline say what you do rather than where you work, make the About section open with a direct answer to what you are looking for, and make sure the titles on your profile match the titles on your resume. Contradictions between the two are noticed and cost you credibility.

Common Questions

Should I send a PDF or a Word document?

A text-based PDF is safe with modern systems and preserves your layout. The thing to avoid is a PDF that is really an image. If you cannot select the text with your cursor, neither can the parser.

Do I have to tailor my resume for every application?

Not rewrite it, but do adjust it. Changing the top third — the summary and the ordering of your most relevant experience — to match the language of the posting is most of the benefit for a fraction of the effort.

Does a two-page resume hurt me?

Not at a senior level. Relevance in the first half page matters far more than total length. What hurts is a first page that makes the reader hunt for whether you have done the thing they need.

Will AI-written content be flagged?

Being flagged is not the risk. The risk is that generated copy tends to be generic, and generic reads as interchangeable. Use it to structure and tighten your own specifics, not to produce them.

If you are in digital, marketing or creative and want a second opinion on how you are coming across, that is what the coaching side of KYO is for. Start a conversation.